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Owning the Story: How Two Harlem Retailers Use Shopify to Scale Black-Led Culture

Cap USA Co‑Founder Thierno Diallo and CAPSULE NYC Founder Farouk Zakkour are proof that e‑commerce doesn’t have to come at the cost of community. From a family-run hat stand to two flagship CAPSULE NYC locations on 125th Street, they’ve used Shopify to turn Harlem neighborhood trust into culture-first retail while keeping ownership and storytelling in Black hands

EVENTS

Smoove The Source.

20 hours ago

Before the Algorithm: A Timeline of the Local Sneaker Exchange Era

Before automated bots and algorithms turned sneakers into a stock market, the culture lived in a different ecosystem. It was a digital wild west—a mid-2010s era defined by split-screen browsing, Kixify refreshes, and Facebook groups where a sharpie tag was your only currency. This wasn't just about flipping shoes; these spaces were organic community hubs. Before the Algorithm traces the timeline of how we used to source the culture from the pavement up.

Smoove The Source.

Jun 27